Colour Palette
Details the brand’s colour scheme for consistency.
The NovaDent Labs colour palette is inspired by the clinical precision and cleanliness of modern dentistry. Shades of green and teal evoke trust, hygiene, and renewal, while bold accents like Fluoride Lime and Polishing Cream bring energy and approachability. The balance of sterile tones with fresh highlights creates a professional yet modern aesthetic, reinforcing NovaDent Lab’s identity as a forward-thinking, reliable, and accessible partner for dental professionals.
Brand Colours
These colours are central to the NovaDent Labs brand and should be used consistently across all touchpoints.
- Surgical Green #052B24
- Periodontal Green #123D34
- Sterile Teal #215E52
- Antiseptic Aqua #2FB6A3
Accent Colours
- Fluoride Lime #8AFB01
- Mouthwash Mint #99F6E4
- Polishing Cream #FFF78C
Gradient
- From #E3EAE7 to #FFFFFF
Colour Usage
- Use Sterile Teal for headings, logos, and high-contrast elements.
- Fluoride Lime and Mouthwash Mint are used sparingly for call-to-action buttons, highlights, or accent elements, adding vibrancy and focus to designs.
Accessibility Compliance
Ensure all text placed over colours or gradients maintains sufficient contrast to meet accessibility standards (e.g., WCAG AA). Use the navy colour for text over lighter backgrounds to maximize readability.
Related Downloads
Relevant downloads for this section of this brand guideline.
